Parfetts is proud to celebrate the success of our latest collaboration with Au Vodka, which delivered a strong sales uplift but also an unforgettable experience for one of our Go Local retailers.

As part of an exciting nationwide competition giveaway, Billy Singh, owner of Thorne Convenience Store in Sheffield, won a gold Au Vodka van that captured the imagination of customers and retailers alike.

This unique campaign generated exceptional engagement across our network while demonstrating the power of strong supplier partnerships.

Retailer Billy Singh said: “I’d like to say a massive thank you to Parfetts who have supported me for many years, particularly my Business Development Manager Nick Wakeman.Visiting Au Vodka’s headquarters and meeting the team, which was also part of the prize, was a once-in-a-lifetime experience I won’t forget.”

The collaboration fostered Parfetts' mission to drive value through exclusive promotions and utilise our supplier partnerships to reward retailer loyalty.

This initiative highlights the incredible results that can be achieved through close supplier collaborations.

John O’Neill, Head of Customer Development at Parfetts, said: “Our partnerships with leading brands like Au Vodka allow us to deliver creative campaigns that reward retailers and strengthen customer engagement. This initiative is a perfect example of how strong supplier relationships can bring real benefits to independent stores and retailers.”